28 July

Facebook to Replace Other Advertising or Complement It?

The Epic Battle Between Facebook And Twitter: Who Is Going To Win?
Facebook and Twitter are neck-to-neck in the long distance race for the best social media network on the planet. However, Facebook offers consumers a vastly different world than Twitter does for their users. In addition, the two social media platforms co-exist and operate on different laws and rules. Although Facebook would like to crush their competitors, there is a huge advantage Facebook has over Twitter. By this, I mean most Twitter users have Facebook timelines or pages, but not all Facebook users have Twitter accounts. Read the rest of this entry »

16 January

Tips for Deciding on Twitter, Facebook or Both

When it comes to deciding on whether to go with Twitter or Facebook, a business should actually consider both.

Believe it or not, there are many unique ways both can be used to a businesses’ advantage. When it comes to Facebook, the first thing one should realize is it should be used as a branding tool, not an online store. Facebook is great for developing a strong reputation management system for your business or brand. Without a doubt, having a Facebook page is becoming vital as it allows you to connect directly with your customers.

Twitter is also very useful. Read the rest of this entry »

13 January

Tweeting Up a Good Story

Many people have used twitter for the purpose of documenting and serializing every little action they take in their daily lives but few have approached the medium in any real capacity for creative writing or fictional storytelling. It’s not surprising when you think about it. With a 140-character limit for each post, creative-types are strained with limitations on just how much they can write. However, like the flower that blooms in the desert, innovation blossoms best through limitations and this guide will help any would-be writers out there looking to master social media for creative purposes.

Here’s what you’ll need: a twitter account and a computer. Preferably you’ll want a netbook or wireless internet for laptops because, let’s face it, inspiration can strike at odd moments and you don’t want to be caught with nothing to writer or type with. The next thing you’ll need to do, like any other storyteller, is come up with a story: a protagonist, antagonist, situation, climax, resolution. Not all stories need to be this formulaic but it is the accepted norm. The next thing you need to do is start writing.

You would be surprised how many classic stories have adopted the format of periodic journal-like entries with success: Frankenstein, Dracula, etc. Make good use of the 140-character limit. And take time between posts. You’d be surprised how much suspense you can build just by refraining from uploading a post.

And that’s really all there is to writing a story on twitter. It’s pretty simple and, because you’re telling a story incrementally, there’s plenty of room to diverge from the predicted path. And always remember to have fun with it.

2 January

The Facebook Rules Regarding Giveaways on the Site

If you use Facebook as a tool to market and grow your business, it is very important to abide by their firm policies and rules. A new concern for many businesses and individuals are the rules regarding giveaways on Facebook. There has even been a large number of business pages shutdown for hosting giveaways and other promotions on their Facebook page. Although it is sometimes inconceivable to think that with a click of a button all of the hard work invested in building and growing your following could all be gone, Read the rest of this entry »

30 September

Should You Mix Business with Pleasure in Social Media?

Umm . . . NO!

If you want to be a professional you have to act like one. Adding social media into your work environment needs to be done very carefully.

Think of it this way: Would you invite your boss to the party you attended last weekend? From what I see posted on Facebook, I think many of you would answer, “No.” Your boss and your colleges don’t need to see you drinking, hanging out with friends, or even mundane Read the rest of this entry »

29 September

Keeping Customers Updated Through Daily Tweets

Daily tweets are very essential in keeping your customers updated through a variety of different ways. There is always a good meaning behind tweets. Some people use them for personal purposes, while others use them for business purposes. If you use them for business purposes, customers will be able to keep up on all of the latest with that business. They’ll not have to ask as many questions, because things will be updated on a regular. Tweets have really come a long way, and there are so many people using them more than Read the rest of this entry »

28 September

Keeping Customers Updated Through Daily Facebook Postings

Simply being on Facebook is not enough. To make the most out of this social media giant, one must actively participate. This is especially true of businesses that wish to gain new customers through the use of social media. There is a fine line between posting too little, and posting too much.

One to two posts per day should be sufficient for businesses. You will need to remain visible, but should not overly advertise your products Read the rest of this entry »

27 September

How Often Must You Tweet to Maximize Twitter Exposure

Those that use social media for business purposes often find that they are perplexed by how often posting should be done. The Twitter platform is similar to Facebook in some ways, but should not be used in exactly the same manner. Overall, Twitter requires a bit more diligence on the behalf of the user.

Twitter offers a faster pace, and this pace means that your tweet will likely not remain visible for long. For this reason, posts to Twitter should be more frequent than posts to Facebook. While there is no magic Read the rest of this entry »