Archive for January, 2012

16 January

Tips for Deciding on Twitter, Facebook or Both

When it comes to deciding on whether to go with Twitter or Facebook, a business should actually consider both.

Believe it or not, there are many unique ways both can be used to a businesses’ advantage. When it comes to Facebook, the first thing one should realize is it should be used as a branding tool, not an online store. Facebook is great for developing a strong reputation management system for your business or brand. Without a doubt, having a Facebook page is becoming vital as it allows you to connect directly with your customers.

Twitter is also very useful. (more…)

13 January

Tweeting Up a Good Story

Many people have used twitter for the purpose of documenting and serializing every little action they take in their daily lives but few have approached the medium in any real capacity for creative writing or fictional storytelling. It’s not surprising when you think about it. With a 140-character limit for each post, creative-types are strained with limitations on just how much they can write. However, like the flower that blooms in the desert, innovation blossoms best through limitations and this guide will help any would-be writers out there looking to master social media for creative purposes.

Here’s what you’ll need: a twitter account and a computer. Preferably you’ll want a netbook or wireless internet for laptops because, let’s face it, inspiration can strike at odd moments and you don’t want to be caught with nothing to writer or type with. The next thing you’ll need to do, like any other storyteller, is come up with a story: a protagonist, antagonist, situation, climax, resolution. Not all stories need to be this formulaic but it is the accepted norm. The next thing you need to do is start writing.

You would be surprised how many classic stories have adopted the format of periodic journal-like entries with success: Frankenstein, Dracula, etc. Make good use of the 140-character limit. And take time between posts. You’d be surprised how much suspense you can build just by refraining from uploading a post.

And that’s really all there is to writing a story on twitter. It’s pretty simple and, because you’re telling a story incrementally, there’s plenty of room to diverge from the predicted path. And always remember to have fun with it.

2 January

The Facebook Rules Regarding Giveaways on the Site

If you use Facebook as a tool to market and grow your business, it is very important to abide by their firm policies and rules. A new concern for many businesses and individuals are the rules regarding giveaways on Facebook. There has even been a large number of business pages shutdown for hosting giveaways and other promotions on their Facebook page. Although it is sometimes inconceivable to think that with a click of a button all of the hard work invested in building and growing your following could all be gone, (more…)