When it comes to deciding on whether to go with Twitter or Facebook, a business should actually consider both.
Believe it or not, there are many unique ways both can be used to a businesses’ advantage. When it comes to Facebook, the first thing one should realize is it should be used as a branding tool, not an online store. Facebook is great for developing a strong reputation management system for your business or brand. Without a doubt, having a Facebook page is becoming vital as it allows you to connect directly with your customers.
Twitter is also very useful. With that said, Twitter should be used differently than Facebook. Twitter is about posting updates. Using it correctly involves posting updates which your customers will find useful. These updates can be anything from links to a blog with information pertaining to your business, a photo, a digital video regarding a product you may sell and more.
Many businesses actually combine their use of both platforms. They’ll post an update to Twitter regarding a blog or other and than throw a link to it on their Facebook page. This not only helps generate traffic to both sites but also assists in building a link wheel for your brand.Can’t get enough? There’s more: Twitter, Facebook, Google: Which Business Page Is Best?